Bakels manufacture and distribute a wide range of ingredients, some of which are tailor made for industrial bakeries while others are developed specifically for the craft sector.
Products are formulated to suit each bakery sector and many of the Bakels companies have well established sales and technical teams focused on serving either the industrial or craft bakery sectors.The industrial teams in the larger Bakels companies are even more specialised with separate industrial bread bakery, pastry or cake and confectionery service teams in place. Customer service teams are also set up to provide expert support to their respective customers.
Serving specific market sector requirements does not stop at product development. Packaging (from small packs to road tankers) and equipment to support product application are also tailored to ensure that whatever size our customers are, whatever products they are producing, Bakels can supply appropriate products and support.
Bakels East Africa has acquired an extra delivery vehicle to compliment the existing fleet of vehicles to serve the customers faster and better.
Bakels East Africa has increased its market reach by selling direct to bakeries in Arusha, Moshi and Dar es Salaam.
Bakels products are available in Uganda, Burundi and Rwanda through distributors.
Bakels East Afrca, in order to assist the starting bakeries, has demonstrators who are doing all they can to explain how the ingredients are processed. They also train on how to come up with new products.